Less Annoying User Conference 2019

Our second conference is all about helping our customers succeed, and I hope you'll be there.

I'm Tyler King, CEO and cofounder of Less Annoying CRM. It is with great excitement and pride that I invite you to join us at Less Annoying's 2nd Annual User Conference!

Our goal as a company and with this conference is to help our customers succeed. For our second conference, we're packing in the stuff that you loved most about last year's event:

* learning experiences to help you maximize your use of the CRM

* speakers and industry experts focused on delivering actionable advice on sales, tech, team management, and marketing

* opportunities to connect with and learn from your fellow attendees throughout the conference

* and plenty of fun, including a private takeover of the National Blues Museum located in beautiful downtown St. Louis!

In just a few short days, you'll become a CRM pro, learn actionable marketing and sales tips, connect with tons of fellow CRM users, and explore the Gateway to the West with your local friends at Less Annoying.

I couldn't be more excited to share this incredible experience with you, and I hope I get to meet you at the conference in October.

See you in St. Louis,


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October 13-16, 2019 in St. Louis, MO

Experience the Less Annoying User Conference for yourself!

"Every single seminar brought up something that I could use on a daily basis" ~ Becky Wiekman

Improve your business at Less Annoying's User Conference!




Maximize your Less Annoying CRM account with sessions on team management, customization, master account setups, and pro-tips you won't find anywhere else. Plus, hear from industry experts on marketing, sales, online security, and more! Check out the breakout session descriptions and the conference schedule below. 

Get inspired to change your business and yourself by our lineup of stellar speakers! The conference will provide actionable tactics and tips that you can immediately apply to your business. Get even more out of your conference experience by purchasing our VIP package or registering for a free premium workshop on Wednesday!

Learn from your fellow conference attendees during breakout sessions and user panels -- then let your hair down and connect during fun events, including a kick-off party, daily happy hours, and a private evening at the National Blues Museum! Scroll down for more details on our jam-packed schedule, plus fun ideas for things to do in St. Louis.

Register for the Less Annoying User Conference! 

You won't have to leave your hotel to be at the conference.

Book your room at the Less Annoying CRM User Conference's preferred hotel: the Embassy Suites, located in downtown St. Louis! The conference will take place in the hotel, so you couldn't be closer to the action. All fun events, including our kick-off at Flamingo Bowl and the Blues Museum takeover, are just steps from the hotel. In addition to everything included in your conference ticket, Embassy Suites guests will receive a discounted rate and have access to:

* a free cooked-to-order breakfast every day and free evening happy hours

a fitness center and pool

* a business center and complimentary internet in your room

* discounted valet parking

Plus, receive $20 a night in CRM credits (up to $40 total) if you book your room through our hotel block! The LACRM team will add the credit to your account as soon as your stay is over in October. We have limited rooms available, so be sure to book your spot as soon as you have your conference ticket!

Book your room at the Embassy Suites & earn CRM credit!

Book your room & earn CRM credit!

Conference Schedule

Each day of the conference will have opportunities for learning and fun! See what we have planned for you so far...

Sunday, October 13th, 2019

* 6:00 PM - 9:00 PM      VIP Welcome

Conference VIPs will enjoy an exclusive conference welcome, including dinner and the company of Less Annoying's partners.

Monday, October 14th, 2019

* 6:00 AM - 9:00 AM      VIP Breakfast @ Embassy Suites

* 8:00 AM - 12:00 PM     VIP 1:1 Account Audits @ Embassy Suites

Conference VIPs kick the day off with 1 hour in-person LACRM account audits with their CRM Coach; one guest allowed per VIP.  Additional VIP-only learning sessions may be scheduled during this time. 

* 12:00 PM - 1:00 PM     VIP Lunch @ Embassy Suites

* 2:00 PM - 2:45 PM     Conference Keynote @ Embassy Suites

* 2:45 PM - 5:15 PM     Breakout Sessions @ Embassy Suites

* 5:30 PM - 6:30 PM     Happy Hour @ Embassy Suites

* 6:30 PM - 9:30 PM      Kick Off Party @ Flamingo Bowl

Enjoy a night of bowling, food, and drinks with your new friends at Flamingo Bowl, a gorgeous art deco bowling lounge located just a few blocks from the conference!

Tuesday, October 15th, 2019

* 6:00 AM - 9:00 AM      Breakfast @ Embassy Suites

* 8:45 AM - 12:00 PM     Breakout Sessions @ Embassy Suites

* 12:00 PM - 1:00 PM     Lunch @ Embassy Suites

* 1:15 PM - 5:30 PM     Breakout Sessions @ Embassy Suites

* 5:30 PM - 6:30 PM     Happy Hour @ Embassy Suites

* 6:30 PM - 10:30 PM      Evening Soirée @ The National Blues Museum

Located just steps from the conference, enjoy performances from two local St. Louis blues musicians, indulge in traditional St. Louis BBQ from Sugarfire, and take a private tour of the museum!

Wednesday, October 16th, 2019

* 6:00 AM - 9:00 AM      Breakfast @ Embassy Suites

(For workshop attendees and hotel guests only)

* 8:30 AM - 11:30 AM     Premium Workshops @ Embassy Suites

Our free premium long-form workshops help you really dive into email marketing, sales, SEO, and content marketing. Register for free after you purchase your conference ticket!

* 11:30 AM - 1:00 PM     Lunch @ Embassy Suites

(For workshop attendees only)

Conference Schedule

Each day of the conference will have opportunities for learning and fun! See what we have planned for you so far...

Sunday, October 13th, 2019

* 6:00 PM - 9:00 PM      VIP Welcome

Monday, October 14th, 2019

* 6:00 AM - 1:00 PM      VIP 1:1 Sessions @ Embassy Suites

* 2:00 PM - 5:15 PM     Kick Off & Sessions @ Embassy Suites

* 5:30 PM - 6:30 PM     Happy Hour @ Embassy Suites

* 6:30 PM - 9:30 PM      Kick Off Party @ Flamingo Bowl

View the full conference schedule here!

Tuesday, October 15th, 2019

* 8:45 AM - 5:30 PM     Breakout Sessions @ Embassy Suites

* 5:30 PM - 6:30 PM     Happy Hour @ Embassy Suites

* 6:30 PM - 10:30 PM      Evening Soirée @ The National Blues Museum

Wednesday, October 16th, 2019

* 8:30 AM - 11:30 AM     Premium Workshops @ Embassy Suites

Hear what everyone is talking about!

"Blown Away"

"Can't wait to come back!"

"Amazing People"

I was blown away by what I and my fellow users were experiencing at this conference. I enjoyed the same level of customer service in-person as I have for many months from afar, and it was unbelievable. Seeing the passions and focus of the members of the LACRM team in the sessions as well as at the party left me chattering excitedly to everyone who asked me how the conference went. Everyone was so pleased with how relevant and poignant every workshop was. I would attend any session Alex felt like giving. He taught me so much about communication and intentionality. I feel so cared-for, well-attended, and valued, and no individual piece of content surpasses that. The first LACRM conference was all about users, giving small businesses any and every resource available. I'm floored.

~ Jillyan MacMorris, 
Night Light Inc

The Less Annoying conference was well worth the time and investment. I learned a lot in a short amount of time and really enjoyed the personalized help I got from the LACRM team. I enjoyed seeing the daily operations at LACRM HQ, and the logistics were perfect; I could easily navigate downtown St. Louis, and everything was a quick walk or Uber ride away. Throughout the various workshops I attended, I learned how to better organize my business, take control of my online security, and maximize my use of the CRM. I even implemented a new workflow based on a session lead by Less Annoying’s CEO, Tyler King. The best part of the conference was my 1:1 CRM account audit with Tyler. I wasn’t expecting individual attention from the CEO! He showed me how to organize my account and gave me new ideas for tracking my sales. I can’t wait to come back next year!

~ Mark Nixon,
AEC Fire and Safety

I can’t tell you how pleased and honored I am to have attended LACRM's first conference. I loved it. During the CRM training and 1:1 coaching, my mind was blown. I learned many ways to implement what I had learned, and even came away with ideas for my clients who use Less Annoying too. I didn’t know anyone when I arrived at the conference, but I left there having made many great connections. Attendees have a thread of commonality: we all use LACRM. But more than that, we are all small businesses. We could be real with each other. LACRM serves small businesses, and their conference gave small business owners what we need most: we need to know ourselves well, we need to know our customers well, and we need to build genuine relationships to grow our businesses.

~ Gayla Scrivener,
Scrivener Solutions

Listen to Gayla talk about the conference on her podcast!

Sessions & Learning Experiences

We promise that all attendees will leave with actionable takeaways for improving their business.

Every conference attendee will have access to all of our breakout sessions, keynotes, and panels during the 2-day conference. This year, we've added new sessions and kept last year's greatest hits, so new and previous attendees will have plenty to learn! We'll publish exact session times and descriptions closer to the conference, but here is a sample of some of the topics we might cover. These sessions are subject to change, so feel free to contact us at Less Annoying CRM if you want to offer any feedback!

Become a CRM Expert

Learn every CRM tip, customization, and best practice, straight from our brain trust the LACRM team!

  • CRM Pro Tips (From The Pros): Cover every single CRM feature -- all of the customization options, hidden tricks, and integrations, as well as CRM best practices.
  • NEW: LACRM For... : This session will show you how to use the CRM for various aspects of your business, including advanced sales, team management, marketing, customer service, recruiting, and running multiple businesses!
  • NEW: Master CRM Accounts: If you learn best by example, this session is for you! We'll showcase some unique CRM account setups and complex use cases. 
  • NEW: CRM Power-User Panel: Part of what makes LACRM so unique is the wide variety of industries and businesses that use the CRM. This year, we'll invite select users to the stage to talk about their businesses, experiences, and areas of expertise. 
  • NEW: What's New in Your CRM: Since our last conference we've come out with a few new features! In this session, we'll cover everything that's new, including how to set up new integrations, customizations, and more. 
  • NEW: LACRM Behind the Scenes: What's next for Less Annoying CRM? What features are we working on? We'll take you behind the scenes and explain what our developers are currently working on (including a sneak peek at a brand new product -- our first in 10 years!).

Master Marketing

Maximize your sales by combining the power of your CRM data with simple marketing strategy!

  • Email Marketing 101: Creating Your First Newsletter: Every small business should have a newsletter. If you don't yet, let LACRM's email marketer Eunice Koo walk you through the process of planning your newsletter strategy, syncing your LACRM account with MailChimp, and sending your first email! 
  • Rehab Your Sales Process: Think about your sales in a big-picture way with Less Annoying CRM's very own business development specialist, Alex Haimann. Alex will walk you through the process of identifying your potential customer categories, articulating your value propositions, planning your approach, and closing the sale. 
  • NEW: Finding Your Keys to Sales Success: Listen to sales guru Bill Farquahason tackle the 4 fundamental keys to sales success. This higher-level training will change the way you think about sales. 

Take Control of Your Tech

Check out the tricks and techniques we use to stay safe on the internet and maximize productivity in the office!

  • P@ssw0rds 101: The Basics of Online Security: Not sure what the little lock icon on Chrome means? Wondering if you should be worried about hackers? One of our developers will walk you through the basics of online security and how you can protect your business' assets online. 
  • NEW: Maximize Productivity with Improved Team Communication: Notification overload (from Slack messages to emails to texts to dings from various apps) has lead to a breakdown in team communication. If work is slipping through the cracks, learn from LACRM's partners on how they manage team communication.


You won't have to look far for traditional St. Louis cuisine and daily happy hours!

You won't go hungry with us! In addition to daily happy hours at the Embassy Suites, we will also provide all meals from dinner on Monday night through dinner on Tuesday night. VIPs will also receive additional meals on Monday. St. Louis has too much great cuisine for us not to share!

For supplemental meals and snacks, you can visit one of the dozens of restaurants located in beautiful downtown, including Gringo, a critically-acclaimed Mexican restaurant, or Kiin, LACRM's favorite Thai restaurant -- both just steps from the conference.

Planning on staying at the conference's hotel of choice, the Embassy Suites, for a few extra nights?
You will also receive free breakfast and access to free happy hours for the duration of your stay! To book your hotel room and receive a conference discount, see the hotel section above.

*Note: If you have dietary restrictions, do not fear. During ticket selection we will ask for preferences and allergies, and we'll make sure you have something awesome to eat for every meal.

Fun Events

Explore downtown St. Louis with your local friends from LACRM!

While conferences are a great time to learn, they are also a wonderful way to connect with your fellow attendees and explore a beautiful city! On Monday night, get to know your other conference attendees over a night of bowling, beer, and pizza at Flamingo Bowl, a gorgeous art deco venue downtown.

On Tuesday evening, we'll kick things up a notch with a takeover of the National Blues Museum, located just steps from the conference. Enjoy performances from two local St. Louis blues musicians, indulge in traditional St. Louis BBQ from Sugar Fire, and take a private tour of the museum! One of the performing musicians? The legendary Kim Massie -- you'll find this St. Louis Diva on the walls of the Blues Museum! St. Louis is famous for its music, and we hope to send you home humming with amazing memories.

Plan on staying for a few extra days? Be sure to explore the rest of St. Louis! Our city is well known for its free museums, gorgeous parks, and lively neighborhoods. Don't hesitate to contact the Less Annoying team for travel tips, too. We'd love to be your unofficial travel agents and offer up our favorite itineraries, restaurants, and activities.

VIP Package

If you want 1:1 coaching and additional learning opportunities, this package is for you!

This year, we're also offering a VIP package for those who want to maximize their conference experience. In addition to the above, VIP attendees will receive:

* a special kick-off event on Sunday evening, including dinner with Less Annoying CRM's partners
* 1 hour in-person CRM account audits with their CRM Coach on Monday morning. These 1:1 audits include a full rundown of your account, customizing help, integration help, and of course, time for questions. VIPs can also bring a guest to their audit!

* additional meals, including breakfast and lunch on Monday.
* a 1-hour post-conference check-in call, to help you apply any strategies you learned at the conference! 

If you want to receive personal, 1:1 help from the LACRM team and get the most out of the Less Annoying Conference, this package is for you. More details about the special kick-off event and sessions available to VIPs only to come!

*Note: We have just 20 VIP spots available! They will be reserved on a first-come, first-serve basis. We will not be able to hold VIP slots for folks who have yet to purchase their VIP ticket.

Meet the conference speakers!

Buy my ticket now!
Tyler King will present at the Less Annoying User Conference in 2019
Alex Haimann will present at the Less Annoying User Conference in 2019
Michael Wuellner will present at the Less Annoying User Conference in 2019
Julia Zasso will present at the Less Annoying User Conference in 2019
Eunice Koo will present at the Less Annoying User Conference in 2019
Gabe Taylor will present at the Less Annoying User Conference in 2019
Matt Kamp will present at the Less Annoying User Conference in 2019
Mike Solomonov will present at the Less Annoying User Conference in 2019

Tyler King

Cofounder & CEO 

@ Less Annoying CRM

Alex Haimann

Partner & Head of Business Development 

@ Less Annoying CRM

Michael Wuellner

Partner & Head of Customer Service 

@ Less Annoying CRM

Julia Zasso


@ Less Annoying CRM

Eunice Koo

CRM Coach 

@ Less Annoying CRM

Gabe Taylor

CRM Coach 

@ Less Annoying CRM

Matt Kamp

Senior Vice President 

@ Influence & Co

Bill Farquharson

Sales trainer, presenter, & author

Mike Solomonov

Head of SEO & Performance Content

@ Enterprise Holdings (North America)

Not ready to buy your ticket yet, but want to stay up to date on the conference? 

Give us your info, and we'll send updates straight to your inbox!

We'll update you whenever we have new session and schedule updates, as well as when we're close to selling out. 

Bill Farquharson will present at the Less Annoying User Conference in 2019

Register for the Less Annoying User Conference!

Purchase a regular or VIP ticket and register for a free premium workshop!

Book your room & earn CRM credit!

Book your room at the Embassy Suites (& earn CRM credit)! 

The conference takes place at the Embassy Suites, so you couldn't be closer to the action. Plus, receive $20 a night in CRM credit (up to $40 total) if you book through our hotel block!

Buy my ticket now!Buy my ticket now!

Premium Workshops

Deep dive into a topic of your choosing on Wednesday!

On Wednesday, we're offering free premium long-form workshops to help you really dive into email marketing, sales, and more. The premium workshops will focus on helping you practically implement all that you've learned during the conference, as well as cover more advanced skills and processes.

Here are descriptions for the workshops we are offering this year:

Why Aren't You Selling More? with Bill Farquharson
This 5 word title is meant to challenge you. What are the obstacles that are holding you back? Not enough time to sell? Constantly coming up against the “price” objection? Is it the barrier of voicemail? You will leave this workshop with a sore wrist from writing down all of the ideas, each relevant and instantly-applicable to your unique selling situation. Come challenge yourself to find your own answers and then leave with a strategy for sales growth.

Scale Your Sales, Marketing, and Customer Support With Email Marketing with Eunice Koo
Emails can transform every aspect of your business, and in this session, LACRM's Eunice Koo will show you how. This workshop will start with an overview of what kinds of automations are possible, and then Eunice will dive deep into how you can apply them to your business. If you've ever wanted to offer an email course that leads to new customers or automate customer service emails to nurture existing clients, this workshop will show you step by step how the folks at Less Annoying CRM grew their company to 20K users with only 16 employees, and a whole lotta emails.

Simple SEO (Search Engine Optimization): Best Practices and Tips with Mike Solomonov
If you have a website and you hope to draw in visitors organically (whether it be via great on-site content, guest blogging, or niche offerings), you need to work on search engine optimization. Take it from us: Mike is an experienced digital marketer who has developed SEO strategy for companies big and small (including Less Annoying CRM!). He offers actionable advice that any business can apply to transform their website and prepare for growth.

Develop a Killer Content Marketing Strategy with Influence & Co
Everyone is trying to be a thought leader or produce the next viral blog post -- but content marketing is hard to get right, and you're not even sure where to start. Let Matt Kamp and the Influence & Co team demystify content marketing and help you craft a content strategy that will take your marketing from chaotic to targeted. Influence & Co has worked with clients in a variety of industries (including Less Annoying CRM!) on guest blogging, thought leadership, PR, content amplification, and all things content marketing.

If you want more tactics, strategy, and hands-on help from our stellar speakers, keep an eye out for updates on our workshop offerings! You can purchase an additional workshop ticket during the check out process for your conference ticket.

*Note: Workshops tickets are free, but we only have 15 slots available per workshop. You can register for a workshop immediately after purchasing your conference ticket!

*A single individual can only attend 1 premium workshop, due to the schedule. 

Buy your conference and free workshop ticket now!
Robert Landis will present at the Less Annoying User Conference in 2019

Robert Landis


@ Less Annoying CRM

Tyler Kelley will present at the Less Annoying User Conference in 2019

Tyler Kelley

Cofounder & Chief Strategist 

@ SLAM! Agency

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Regular conference ticket: $250

VIP conference ticket: $550

Tickets on sale now!

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